Avon Financial Advisers acquired by Perspective Financial Group

11th August 2021

We are pleased to have advised Avon Financial Advisers, on their acquisition by Perspective Financial Group for an undisclosed sum.

The deal for Perspective, a financial planning and wealth management firm, adds 240 clients and £42m in assets under management to the group and comes weeks after they announced the completion of six acquisitions in the first half of 2021.

Legal advice to Avon Financial Advisers, based in Wiltshire, was provided by Dan Bisby and Alex Aitken in our corporate team.

Founded by Stephen Cook in 2011 and based in Chippenham, Avon will now become part of Perspective’s office in Marlborough.

“After 34 years as a financial adviser, I have recently sold my business Avon Financial Advisers Ltd to Perspective Financial Group Ltd, having made the decision to retire.”

“The process was made much easier by the advice and support of Daniel Bisby and his team at Schofield Sweeney, who guided me through in a very efficient and professional manner and I can strongly recommend their services.”

Ian Wilkinson, Perspective’s chief executive, added: “This acquisition is further evidence of our position of being the ‘acquirer of choice’ for retiring IFAs. Avon fits our profile well with many of their client relationships averaging 25 years’ duration and spanning multiple generations.”

“For us, it’s essential the firms we acquire share our client-centric approach as this is absolutely fundamental to our success. Our flexible deal structure for retiring IFAs means those wishing to sell can ensure the deal satisfies all their criteria – so it’s a positive move at the right time for their clients and their staff, as well as for them personally, professionally and financially.”

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