Ann-Marie is the firm’s Marketing Director, responsible for leading and delivering Schofield Sweeney’s marketing, business development and communications strategy.

With over 15 years’ experience in the legal and financial services sectors, Ann-Marie has played a key role in strengthening the firm’s national reputation for its legal expertise, niche specialisms, client-centric approach and positive workplace culture. She has led the development of the firm’s brand identity and market proposition, embedding a consistent, values-driven message across all channels while enhancing client engagement and visibility.

Since joining the firm, Ann-Marie has overseen a significant evolution of the brand and marketing strategy, introducing a strong focus on exceptional client service, collaboration and innovation. Her expertise spans brand development, digital marketing, website strategy, business development, events, PR and both internal and external communications.

Ann-Marie is a member of the firm’s Operations Directors Team and works closely with partners and leadership to support the firm’s strategic growth and profile within the legal sector.

She also chairs the firm’s ESG and Social Committees, is a Mental Health First Aider and is a passionate advocate for women’s wellbeing in the workplace.

In 2021, Ann-Marie became the first non-lawyer at the firm to be promoted to Associate, recognising her contribution to the firm’s growth and success.

Beyond the firm, she supports several local initiatives and organisations. She is a member of the Bradford Place Marketing Board, the One In A Million Charity and the Little Germany Heritage Project and Bradford Digital steering groups.

In 2025, Ann-Marie won the Marketing & Digital Disrupter Award, recognising her innovative approach to legal sector marketing.