We have advised Accu on a record-breaking five-year sponsorship agreement with Huddersfield Town. As part of the deal, the Huddersfield-based engineering specialist has secured exclusive naming rights to the club’s home ground, now known as the Accu Stadium.

This multi-year sponsorship runs until at least 2030, covering five seasons. In addition to the sponsorship, Accu and Huddersfield Town will be investing in the community through education-led STEM (Science, Technology, Engineering & Maths) outreach programmes, community development initiatives, and enhanced match day and fan engagement activities.

“We have represented and worked with Accu for a number of years, and when this opportunity presented itself, we actively encouraged them to explore it further and subsequently advised them to help get the deal over the line. It will be a great platform for the business to continue to raise its profile.”, Karen Crutchley, partner.

“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town — a club that shares our passion for innovation, local pride, and community engagement. The Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield.” Alastair Morris, Managing Director at Accu.

Founded in 2012, Accu supplies components to over 50 per cent of the world’s top 100 manufacturers, operating in more than 120 countries.

If you would like to discuss how we can support your business with strategic partnerships or complex commercial agreements, were here to help, get in touch.